World leader in wood manufacturing boosts its CRM with the help of Salesforce and VISEO

A global leader in the industry for wood manufacturing and innovation, it has implemented the Salesforce CRM with the help of VISEO. This project has allowed them to consolidate all their business processes onto one platform. 

The Commercial Director and Salesforce manager at the company states “the new CRM helps us in our processes and digital initiatives across the various professional areas” 

The context of the manufacturer 

The Spanish multinational has seven factories and more than 1,100 employees spread across 50 countries.  

With an export volume of 93% and more than 255 million billed, the company needed to find a cloud-based platform that was flexible and easy to use for all its employees around the world. 

The CRM project for a global company 

In just one year, VISEO has helped the wood manufacturer to implement Salesforce cloud-based CRM software which enables them to: 

- Have an organized database. 

- Standardize their processes. 

- Bring together teams of people located in more than 50 countries. 

- View, analyze and report data in real-time for better decision making. 

A 360º model 

The CRM is key to maintaining positive relationships with customers, both current and potential. Thanks to this project, the company, a leader in wood product innovation, not only benefits from sales software to increase its customer base, but has also obtained many other advantages: 

Sales Cloud: 

Sales Cloud allows the company to connect its sales team with the divisions of marketing, commercial services... in short, a 360º view of the entire product cycle, which allows sales professionals to focus on discovering new opportunities, defining processes and making better decisions. 

Service Cloud: 

A direct channel with the IT service, which results in greater efficiency in the customer service department. With these smart productivity tools, company agents can have a complete view of each customer they deal with, as well as their previous interactions. 

Marketing Automation: 

Lastly, this solution allows you to optimize the website and understand it as another sales tool. It allows for lead generation to be optimized, with a greater knowledge of the target audience, combining the marketing efforts of the company with its distributors. 

“Digitization projects such as the one implemented by our company and VISEO show the versatility and the enormous advantages of having an optimized Salesforce CRM”, says the Commercial Director. 

VISEO: at the forefront of manufacturing 

With a team of professionals and specific methodologies, VISEO is positioned as a leader in the implementation of Salesforce projects across the globe. 

References from customers in the sector endorse VISEO as an ideal partner to support this type of digital transformation project. 

Are you looking to launch a Salesforce CRM platform? 

Email us at: marketing-apj@viseo.com