Acceleration of innovation

The value that focuses innovation is no longer just in ideas but in their execution and scaling. The goal is not to overextend oneself trying to leverage all the opportunities offered by technology, to know how to scale a useful innovation that impacts both usage and business, that is justified and sustainable, at the time where the progress of AI is generating fear.

The act of innovation is a cultural catalyst in the company, bringing new methods with more cross collaboration. More than start-ups or the traditional approaches to market research, innovation must come from the observation of users through an ethnologist's perspective. Before rushing to solutions, it starts with the exploration of clients to identify these paradoxes of daily life, these points of friction that can become opportunities to create useful and differentiating services.

Finally, beyond users, it is about creating a shared story within the organization to delineate the roadmap towards manufacturing and to ensure the relevance of the result. Bringing together different stakeholders, merge skills, remove silos, and play on the diversity of viewpoints to facilitate ownership and the emergence of the unexpected.