Balibaris begins its 360-Degree omnichannel transformation with VISEO
Balibaris has selected VISEO to support its omnichannel transformation and the modernization and simplification of its information system.
Balibaris, a French ready-to-wear menswear brand founded in 2010, offers its clients on-trend designs that blend virtuous, committed production, timeless style and robust quality. Beginning as a purely digital player with a very beautiful website, Balibaris quickly opened its first boutique-apartment in the 10th arrondissement of Paris. The brand delighted Parisians, more collections followed, along with more shop openings at the best addresses in the capital city. Balibaris now has nearly 60 shops in France and two in London.
Accelerating the Omnichannel Customer Experience and Modernizing the Information System
Due to its rapid growth, Balibaris has set new goals for itself, and seeks to offer its customers a seamless omnichannel experience, whether in-store or online. This unique and optimized customer journey is based on three key tenets:
- E-commerce, through the modernization of the online shop, including integrating new features such as the consumer reviews widget or offering new payment methods.
- Retail, by implementing paperless receipts, gift cards, click and collect service, plus redesigned logistics management (ship from store, unified inventory, etc.) and equipping the sales force.
- The back office, via the transition to SaaS (CEGID ORLY), versioning, simplifying urbanization around the IS or migrating to the cloud.
To address these challenges, the brand chose VISEO as its strategic partner to support it through all its digital transformation projects, a choice that marks the beginning of a great human and professional adventure.
“Omni-channel marketing is now a must-have in our industry, especially for a brand like Balibaris. This development meant choosing a partner that could not only analyze our needs in depth, but also deploy the most relevant tools for the field. These conditions led us to choose Viseo, whose diversity of skills is a real plus,” says Julien Schneider, Managing Director, Balibaris.
“We are pleased to support Balibaris in this strategic project that combines the omnichannel customer experience and the modernization of the information system, VISEO’s areas of expertise. To meet scalability and responsiveness requirements, we asked experts and our Retail & Omnichannel Centers of Excellence to identify a concrete IT roadmap, define a short-and-medium-term roadmap, while building a comprehensive multidisciplinary team with Shopify, CEGID Y2 and CEGID ORLI skills in a matter of days. In a fully agile framework, this team will implement back-office modernization, including the shift of CEGID solutions to SaaS, new devices for store sales staff, and an aggressive e-commerce roadmap, all while providing a seamless omnichannel customer experience,” explains Sébastien Gasnier, Omnichannel activities Director, VISEO.
Over the past 10 years, Balibaris has established itself as a brand of choice for fans of timeless style adapted to contemporary codes. An effortless yet elegant look, translated into a committed clothing vision: sustainable design, high-quality materials and responsible production.
VISEO is a Digital Services Company (DSC) that uses technology as a powerful lever for transformation and innovation to help its clients take advantage of digital opportunities, address new uses and contend with competition from players who are changing the rules of the game.
With 2500 employees working on 5 continents, VISEO combines the agility and complementarity of its expertise – the design of new products and services, digitization of business processes, data valorization, digital asset development – to make digital a real lever for competitiveness and performance.
Julien Schneider, Managing Director of Balibaris, speaks about its 360-Degree Omnichannel Transformation with VISEO