Why chatbots are devices to be tested absolutely

Messenger bots have become the most popular phenomenon, including in the sporting world: the NFL (American Football League) has a bot that sends out league news, the daily The Score offers personalized content and real-time scores, the football euro and the Rio Olympic Games also had dedicated bots. A device to be tested absolutely?

Alice Vasseur, VISEO Innovation Consultant, was interviewed in Alina Kitaran's article "Bot messenger, an essential marketing tool? Décathlon is getting started", published in the magazine Sport Stratégies. This is what she said.
The chatbot, an opportunity to connect a new conversational relationship with users

"The chatbot on Facebook Messenger has a major advantage: 1 billion people use this Facebook application. For clubs, federations, brands and sporting events, chatbot is a new point of contact and the opportunity to connect a new conversational relationship with fan users in the very simple and familiar interface of instant messaging. When the chatbot gets in the middle of our Facebook friends, it almost feels like talking to a real person. For example, the chatbot of an event like Rio 2016 becomes the supporter's pocket companion: always accessible, it gives all the useful tools for his stay in Rio, from the currency converter to the basic dictionary in Portuguese"

"Lately, each actor wants to have his own bot, but many are useless, annoying and users may quickly abandon them. The chatbots that are currently being released are still very simple, so there are a few tips to follow: define the use of the bot, do not make it a notification bot that invades the private space of the messaging system"

Read the full article on the Sport Stratégies