Victoria shoes launches online store with the help of VISEO  

Victoria shoes, the footwear company with more than 100 years of history, has recently relaunched its new eCommerce based in the Salesforce Commerce Cloud and Marketing Cloud with the help of VISEO. 

With more than 3,000 physical sales points worldwide, Victoria shoes is an iconic brand, thanks to, among other things, its English-style sneaker models. The Spanish company from La Rioja needed a new multi-country and multi-language site that accompanied them in the internationalization process in which they have been immersed since 2006. An eCommerce that is capable of addressing today’s digital challenges and competitiveness in the textile industry. 

In just 5 months, VISEO has been able to successfully design a new Salesforce cloud-based platform and migrate the previous eCommerce to the new site. 

 “When VISEO proposed migrating our eCommerce to Salesforce Commerce Cloud in just 5 months, keeping the customer/order sales history, we thought it was unthinkable. But thanks to the coordinating efforts of both teams, we have managed to create a competitive website, improving usability and user experience.” Sara Gutiérrez, Communication & PR, VICTORIA (Calzados Nuevo Milenio) 

A digital platform tailored to the needs of the company 

Victoria shoes was faced with the challenge of updating its eCommerce channel in order to adapt to its international scale. A platform that would allow the experience and usability of its customers to be improved in the different countries without losing the history of the old platform and with the integration of its BackOffice systems. 

Thanks to VISEO and its Agile methodology, consumers of the footwear company can now enjoy a simpler and more functional online space. Likewise, this platform is more than an online commerce site, as it has also been designed to function as a commercial and transactional communication tool. 

The manager of the VISEO project, Javier Morago, assures that “At VISEO, we are very satisfied with being able to help Victoria shoes continue to grow. We are confident that the innovative design and usability of their new eCommerce will help them bring their iconic sneakers to any corner of the globe."

VISEO, an expert partner in Salesforce 

VISEO is the reference Partner to promote digitization. We have extensive experience in eCommerce solutions and in the Salesforce ecosystem on a global scale. 

Our multi-technology team is full of experts in Salesforce Core, B2B2C Commerce, MuleSoft, and Tableau. We have helped customers in very diverse sectors such as banking, distribution, and consumer goods or real estate to digitize their businesses and gain market share. 

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