ARTICLE
Iberia Express triples direct sales of its Online channel with VISEO
VISEO has transformed Iberia Express customer service thanks to the development and deployment of its web platform for the Spanish airline. This project allows you to save 50% in development costs and reduce your infrastructure expenses by 30%
Iberia Express, a Spanish airline born in 2012 as a subsidiary of Iberia, is the leading air transport group in Spain and one of the oldest companies in the world.
As a result of rapid growth in the number of flights operated and passengers transported year after year, Iberia Express presented the need for a new, faster and more functional online commercial technology platform. Their biggest challenge was to find a solution capable of adapting to any change and incurring less costs in infrastructures and systems to efficiently control all their online commerce (purchase, flight management, promotions, etc.).
Iberia Express sought to have a platform that would allow it to permanently reinvent the proposal to its customers. To achieve this, it chose VISEO as its technology expert. A partner that allowed him to carry out a comprehensive transformation of the solution used to support hisweb.
Microsoft Azure, business ally
For this deployment, VISEO relied on different Microsoft technologies and its Azure cloud solution, with SQL as the database and .Net for all front-end developments, meeting the needs required by challenge from a global perspective.
Why Azure? The Microsoft cloud computing service deployed by VISEO has provided the monitoring of website traffic, the implementation of SEO and SEM campaigns, as well as email marketing practices. In addition, it facilitated the deployment of connections with flight metasearch engines, perfectly combining Business Intelligence with DataAnalytics.
The new solution implemented in Azure provides Iberia Express with improvements in dynamism, auditing and control of suppliers. A complete technology with all the integrated ALM, and the optimization of internal technological resources, among other aspects.
The results of the implementation developed by the technology consultancy have been excellent: cruising speed, greater functionality and an excellent time map.
The deployment and management of the new website by VISEO in Azure has provided the company with new services and differential functionalities that have led it to triple its direct sales through this channel. It has also allowed them to save 50% in development costs and reduce their infrastructure expenses by 30%.
Maximize the customer experience
In addition to being able to carry out tests with great dynamism, autonomy and flexibility, the new website helps the different business units of Iberia Express implement segmented and personalized offers for each of their clients. This has allowed them to reinvent their customer service, offering them new products and services.
Now, your systems area can also develop much faster than with the previous platform, guaranteeing cost control and the correct allocation of resources according to business needs at all times.
VISEO's role in completing this project in record time has been fundamental. The company has a deep knowledge of the sector, an important technological background and extensive experience in the application of Microsoft solutions.
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