VISEO Asia: User Experience Design Breakfast Talk at French Chamber of Commerce Singapore

In this meeting, Celine de Robillard, UX Lead, and Cole Casper, Senior UX/UI designer, explained to the 30 FCCS members how online and offline, omnichannel experiences are incredibly efficient when they are user-centred, meaning that they take into account the clients’ needs and expectations.

We strongly believe that building a good user experience is key for the success of a project. User experience is meant online, but also offline and across multiple channels. Should you be creating a new experience or even just seeking to improve an existing one, there are a few methods, such as persona workshops, user interviews and empathy map, to understand your customer better as well as his journey until conversion. Those techniques, and other tips were shared to a very captivated audience, from various sectors like retail, cosmetics, insurance, IT services, consulting and more…

Here’s what happened at the talk:

We are happy to organise a presentation of our tips and methods with any interested company to help them better understand the user journey to build an enjoyable experience, so please contact us at marketing-apac@viseo.com to set up a meeting.