THOUGHT LEADERSHIP

Guide to Multichannel and Omnichannel Selling in 2023

In decades past, a brand’s reach might have been limited to a single sales channel, such as a brick-and-mortar store. It is safe to say those days are over. Today’s customer shops via multiple channels, from webshops to social media platforms to physical retail stores. This means sellers have many ways to reach potential customers. This also means that customers are dispersed, and sellers need to work all avenues available to reach customers where they are.

In this ebook in partnership with Cegid, Celine de Robillard, Omnichannel Director and Sumi Soelijan, E-Commerce Practice Manager at VISEO APJ uncover the key benefits of multichannel and omnichannel selling strategies and provides recommendations for retailers to get ahead of the curve.

How does Cegid and VISEO's partnership help their common customer to implement such multichannel or omnichannel full-cloud business model?

VISEO has a solid team footprint in the APAC region and brings rich local experience to help our clients improve localization topics and multichannel/omnichannel solutions within Cegid' solution.

"Understanding the local ECOM context is key to helping retail brands improve their local omnichannel strategy, and with VISEO's support, we are able to provide valuable insights to our clients. With VISEO, we create value for our clients by supporting them in their growth and digital transformation journey." - Chennan Zhang, Head of Business Development at Cegid