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Luxury retail in China: top trends and challenges that you need to know
Luxury retail in China: top trends and challenges that you need to know
Luxury retail in China: top trends and challenges that you need to know
Takeaways:
- Younger Millennials and Gen Z are driving luxury consumption growth in China, soon to be joined by Gen Alpha
- Think local through partnerships with Chinese social platforms and cultural awareness
- Live streaming continues to be an innovative sales channel for luxury retail
