Bureau Veritas Accelerates Quotation Processes with Salesforce Revenue Cloud
Accelerating Quote Generation and Ensuring Pricing Accuracy at Scale
As part of its digital transformation of sales processes and quote-to-cash optimization, Bureau Veritas selected Salesforce Revenue Cloud to modernize its quotation management process.
With the support of VISEO, the Group successfully industrialized its pricing framework, automated key sales processes, and enhanced its operational performance.
Watch the customer success story in the video below.
A Key Challenge: Driving Efficiency in a High-Volume Business Model
Bureau Veritas, a global leader in testing, inspection, and certification services, relies on more than 80,000 experts and serves over 400,000 clients worldwide.
In this context, quotation management—particularly for high-volume, mass-market offerings—has become a strategic priority to:
- Accelerate sales cycles
- Ensure consistency across commercial proposals
- Improve sales team productivity
Manual Processes Limiting Commercial Performance
Prior to implementing Salesforce Revenue Cloud (CPQ), quote generation relied heavily on tools such as Microsoft Word and Excel.
These practices created significant limitations within the quote-to-cash process:
- Lack of pricing standardization
- Higher risk of errors and inconsistencies
- Longer response times for customers
These constraints directly impacted commercial efficiency and scalability.
Salesforce Revenue Cloud: A CPQ Solution to Industrialize Quote-to-Cash
To address these challenges, Bureau Veritas deployed Salesforce Revenue Cloud to:
- Structure and standardize pricing
- Automate quote generation
- Secure and streamline sales processes
- Improve margin management
A Transformation Delivered with VISEO
Working alongside VISEO, a Salesforce and CPQ specialist, Bureau Veritas implemented:
- Structured pricing rules
- Automated calculations to improve quotation accuracy
- A guided selling experience for sales teams
- Approval workflows to better manage commercial terms and conditions
This approach modernized the entire sales cycle, from pricing strategy through quote generation.
Tangible Benefits for Commercial Performance
Today, the implementation of Salesforce Revenue Cloud is delivering measurable results:
- Significant acceleration of quote generation
- Harmonized sales processes across the organization
- Improved quality and consistency of commercial proposals
- Enhanced customer visibility through a 360° customer view
- Optimized margin management and performance monitoring
Data and AI: The Next Optimization Levers
Bureau Veritas continues its transformation journey by incorporating data and artificial intelligence into its quote-to-cash processes.
The objectives are to:
- Further automate sales cycles
- Anticipate customer needs
- Strengthen offerings related to regulatory compliance
A Deep Transformation of the Quote-to-Cash Process
Thanks to Salesforce Revenue Cloud and VISEO’s expertise, Bureau Veritas has fundamentally transformed its commercial operations:
From a fragmented, manual model…
…to a standardized, automated, and scalable approach.