Marketing automation with Salesforce Marketing Cloud
Do you have a Salesforce Marketing Cloud implementation project?
We undertake implementation in Agile or V-model mode, whatever the size of your organization and the complexity of your technical architecture.
After an initial scoping phase to gain insight into your context (business issues, relational model, KPIs, current and future marketing use cases), we configure the platform and the necessary features to provide you with the most appropriate solution.
Do you already have SFMC, but are not using it to its full potential?
We audit the data architecture, the customer data flows in compliance with the GDPR, the configuration of the solution's builders and studios, and the performance of your campaigns and customer journeys, in order to prioritize the actions to be carried out before implementing them. We encourage your teams to adopt the tool and become self-sufficient with it through training courses and change management.
Do you already have SFMC, and are looking to delegate your campaign management?
In this case, we set up a service center for the storyboarding of your journeys, and for the programming, design, management, and reporting of your campaigns. We guide you in the performance of multi-channel campaigns, whether manual or automated. We advise you on the right mix between user-centric and business-centric journeys, with the right level of marketing pressure.
Salesforce Marketing Cloud features
- Journey Builder: customer journeys personalized in real-time and on multiple channels (email, mobile, web) for a unique customer experience at every point of contact. A/B testing, behavioral campaigns, etc.
- Audience Studio: unify all your consumer data sources to personalize your content
- Email Studio: create personalized email campaigns based on your various data (Web analytics, CRM)
- Mobile Studio: create personalized push notifications, SMS text, and other instant messages
- Social Studio: listen to and communicate with your consumers on all social networks.
- Advertising Studio: create targeted ads to attract and retain customers
- Datorama: centralize all your marketing and investment data, KPIs, and decisions on a single platform
- Einstein: bring AI into your customer journeys
