Iberia Express builds a better customer experience with Microsoft Azure

VISEO helps Iberia Express to continue to grow and improve its eCommerce platform by relying on Microsoft Azure Cloud technology. This project allows them to get closer to the customer and customize their online shopping experience.

Iberia Express, a subsidiary founded in 2012, was created to focus on Iberia’s low-cost market. Since then, Iberia Express has grown exponentially to become one of the top 5 operators at Madrid’s airport, with more than 700 employees and about 39 million passengers since the airline started operating.

Thanks to the support of VISEO, Iberia Express has managed to grow in a competing market, betting on innovation and improving its eCommerce.

 “VISEO is part of the Iberia Express family, it plays a key role... They act as our eyes, watching out for new trends; they see technologies that they believe will add value and open up new opportunities for us”, Antonio Muñoz, Chief Information Officer at Iberia Express.

Challenges:

- Omnichannel loyalty

- Behavior in real-time

- Security against cyber attacks

- Reduced response time

- Contactless payment procedure

Achievements:

- Increase in eCommerce users through a personalized experience using data analysis.

- Deployment of predictive models at scale to analyze user behavior and deliver a personalized service.

- Monitoring of the main KPIs in eCommerce using a Power BI layer with a user-friendly interface.

- Highly cost-effective data storage using Azure DataBricks.

- Automatic and instant scalability of information with Azure Data Lake.

- A scalable architecture foundation is established to facilitate new integrations and innovations.

- 360-degree protection, with identity management and authentication, proactive and advanced threat detection, data protection, and unified monitoring.

- Exponential reduction of fraudulent purchases on the website.

- Stand out in a highly competing market segment with personalized customer service.