How does our client utilize YourCegid Retail to effectively manage over 1,000 stores worldwide?

THE CHALLENGES

To support its rapid expansion, our client needed a steadfast international technology partner and an all-encompassing, innovative management solution. In 2010, after studying the solutions available on the market, our client chose Yourcegid Retail. 

THE SOLUTION

Given our client’s international presence, large-scale deployment was required, with real-time access to centralized servers in each region (Asia-Pacific, Japan, North and South America, Europe), challenging both Cegid’ subsidiaries and local partners. “We had to automate the processes to keep to our client’s tight deployment schedule,” recalled Sylvain Jauze, Director of International Operations at Cegid. 

Beginning in Australia in 2010, VISEO and Cegid equipped 35 stores over three months. Then, Yourcegid Retail was deployed in 350 Asian stores (Hong Kong, China, Singapore, Thailand, etc.). In Japan alone, we equipped more than 100 stores with a localized version of the solution. In the next step, the solution was deployed in more than 250 stores in North America. Although priority was given to our client’s company-owned stores, over the long term, all its sales outlets will be connected to the new IT system. The solution is currently being deployed in Taiwan, Korea and Brazil, and in the near future, it will be deployed in more countries in Latin America, India and South Africa. 

“Based on our detailed knowledge of the market and trends, our objective is always to anticipate our customers’ needs and expectations worldwide and to integrate the latest innovations into our solutions. We are very proud to support such an international brand as our client in deploying a global and powerful IT system,” states Nathalie Echinard, Director of Vertical Markets, Cegid.

THE OUTCOME

Having selected Yourcegid Retail, our client now has a solution that perfectly matches its store management, CRM, merchandising and inventory management needs. At the front line of business, the IT system plays a pivotal role in our client’s brand development by improving operational productivity at every level and offering retail-specific innovation. The solution is localized for each country (language, tax, regulations, credit card payments etc.) and also includes processes and industry requirements specific to each country. 

“We now manage all our stores worldwide with a modern, international IT system. We are now able to standardize and optimize our processes at the Group level. And measuring operational excellence at each site has become easy,” said the CIO of our client.

ACHIEVEMENTS UNVEILED

In line with our client’s customer-centric approach, Yourcegid Retail offers new, high value-added Customer Relationship Management (CRM) functions, such as a powerful loyalty management engine adapted to the needs of each country, whether that be complex points programs in Asia, customer relationship programs and special offers in Europe, or something entirely different. What’s more, innovative functions such as in-store mobility, omnichannel integration and biometric identification of sales staff are available. 

Our client can now enjoy more complex interaction with our customers, manage their loyalty points in real time across all sales channels, customize promotions, and offer services such as web-to-store.

To see this large-scale project through to completion, VISEO and Cegid relied upon its international infrastructure of more than 10 subsidiaries worldwide and the significant involvement of its local Value Added Reseller (VAR) network. And more importantly, it worked in close partnership with its client. “Significant synergies were created between our staff and our client’s management team. Thanks to this collaboration, we were able to swiftly adapt the core model to respond to the business complexities our client faced in Asia, USA and EMEA,” noted Sylvain Jauze.

The solution allows our client to improve the management of its retail activities, improving merchandising, sales and customer relationship management as well as unifying the group’s retail processes into a single core model.

How can we help you? 

With Cegid, we can help you deliver hassle-free and seamless shopping experience and capture every sales opportunity. Our Cegid solutions are designed to jumpstart the world's fastest-growing brands and ensure success in the ever-evolving world of retail. Whether you are looking to meet customer expectations or accelerate sales performance, VISEO can help you set up your integrated omnichannel shopping journeys with cohesive and seamless experiences. Partner with us to stay lead your business into the era of unified commerce.