Tourism and transportation
Every year, many people book their travels online, as it was the case for 62% of the French population in 2013. Moreover, 29% of these people used their smartphones to do so (Raffour Interactif).
Tourism actors were able to manage the introduction of the digital, but are now confronted to a market with an increasing competition. Consumer now have many options and thus become all the more demanding on prices and services quality.
It is now important to be able to identify customers in order to know them better and to deliver customized and quality services, before, during and after their travel.
One goal: enhance the consumer’s loyalty.
In this context, VISEO teams accompany their clients of the tourism sector.
With Big Data, data analysis, linked to their marketing and digital skills, VISEO teams come up with innovative loyalty strategies and which are adapted to the new issues of the market. Moreover, VISEO benefits from a strong Research and Development offer, enabling its teams to propose smart devices, rare on the market and enabling VISEO’s clients to distinguish themselves from their competition.
Even though broad, this sector is still focused on railways and airline transportations. This sector faces new issues and new competitors.
Information systems need to be rationalized in order to decrease the costs. It is important to address the users in order to fulfil their needs and earn their loyalty. It is also essential to find new sources of additional income by proposing innovative services.
VISEO is the perfect partner when facing these issues. Its teams are able to intervene on crucial transformations of the information system and are a true incubator for new offers and new services.
Air France: contracting authority support on various evolutions of the online Check In.
Accor: design and implementation of a booking hallway for the Groupes Loisirs.
Amadeus: management of the implementation of the Amadeus eShopper for Voyage Privé.
VSCT: creation of a price comparison e-commerce website for travels in Europe.
Transilien: creation of a mobile application for train controllers.
Julie VIGNERON graduated from the Sorbonne with a degree in negotiation and commercial strategy and joined Novedia, VISEO’s digital agency, in 2008.
She first worked as a Business Engineer in finance, then in industries. She then dedicated herself to the sector of tourism and transportation.
In 2013, she became Manager of the sector Tourism and Transportation, and started to put in place a dedicated team, especially with the arrival of Jeremy TINÉ, Market Head for the sector.