marketing consulting
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Marketing Consulting

Novedia, VISEO’s digital agency, will guide through your digital transformation
Marketing is the sector that has probably been the most influenced by the digital transformation. Online performance, creation of a multi-channel pathway, socializing a brand or a product must now complete marketing’s original metrics. Our consultants combine business outlook and digital skills to guide you through your projects.

Whether oriented toward customer (sales, customer loyalty) or you company’s employees (productivity optimization) your marketing strategy is based on your data, your businesses, your markets, and your usages. We help you build a vision to the highest level of the company and achieve successful buy-in while being compatible with your current tools.

Customer’s expectations are getting higher, digital projects are becoming more ambitious to conceptualize, deploy and  animate. They imply:

  • Carrying a product and service vision, and being able to formalize and realize it.
  • Understanding the markets, usages, data, clients.
  • Coordinating many players, internally and externally.

 

Our 80 consultants and marketing experts from Novedia, will guide you during:

  • brainstorming sessions to identify and understand your goals, determine the scenarios, do a benchmark, etc
  • the project management and when running the devices
  • training of the teams

 

Our references

  • Sephora: mobile strategy framework
  • Orange: new ambitions for digital commerce framework
  • Hasbro: training cycle dedicated to digital marketing applied to games
  • McDonalds: management and coordination to launch the Go McDo service
  • Accor: design, specifications and coordination of the E-Check in/out project
  • Axa: leading animation campaigns for axa.fr
  • France TV: editorial digital animation of music programs

 

If you would like to learn more, contact us

Solution Manager
Muriel Augier

After more than 13 years working in consulting, marketing and communication, mainly in Telecoms, Muriel AUGIER helps her clients defining and implementing marketing and digital communication plans.

Today, she is in charge of the consulting activity in “digital marketing and project management” for Novedia. She develops a positioning strategy and manages the teams working for our clients. She insures the promotion of Novedia’s skills and expertise in order to accompany our clients in their digital transformation and in the implementation of their projects around it.